Lead Designer | Ideation | Identity Designer | Theme Identities
One of the proudest moments in my design career derived from this project. In February 2019, Iacono was requested to help Cincinnati Children’s Hospital reimagine their signature annual fundraising event. For this year’s event, the Special Events Development Team at Children’s asked us to consider both a new, younger target audience alongside long-term donors while injecting an energy into the experience.
I was given one day to come up with an event theme to pitch to our client. That theme emerged as Kaleidoscope, a small device that holds so much beauty and magic inside. The slightest shift in a Kaleidoscope can change the pattern of the image, much like how donations can help change an outcome of a child’s life. The collection of facets, when combined together, collectively represent the unified support of the many caring and unique people that make Cincinnati Children’s a leader in healthcare.
Screensaver & Advertisement
Concert Program
The program had to adhere to their strict brand guidelines, as well as the inside pages being in black and white.
Various OGGO Vehicle Advertisements